career summary
A seasoned leader with a dynamic career in senior management across e-commerce, human resources, and hospitality, I am currently the CEO & Co-Founder of Hotel City Bukit Bintang. My journey includes strategic roles such as Senior Human Resources Manager at Darpan Group and Senior E-Commerce Manager at Livingtex, where I enhanced market presence and revenue. At Hotel City Bukit Bintang, I lead with a visionary approach, focusing on unparalleled guest experiences and sustainable growth. My dedication to excellence, team building, and strategic partnerships drives transformative growth and positions the hotel as a premier luxury destination.
EXPERIENCE
February 2023 ‐ Current
Chief Executive Officer & Co-Founder
Hotel City Bukit Bintang
Responsibilities:
- Provide visionary leadership and direction to the organization, setting strategic goals and objectives in alignment with the company’s mission, vision, and values. Develop and communicate a clear roadmap for growth and success.
- Drive business development initiatives to expand the hotel’s market presence, revenue streams, and profitability. Identify new opportunities for growth, partnerships, and market expansion while maintaining a competitive edge in the hospitality industry.
- Oversee financial planning, budgeting, and forecasting to ensure sound financial performance and sustainability. Monitor key financial metrics, manage cash flow, and allocate resources effectively to optimize profitability and return on investment.
- Ensure operational excellence across all aspects of hotel management, including guest services, housekeeping, facilities management, and food and beverage operations. Implement best practices and standards to enhance operational efficiency, guest satisfaction, and employee productivity.
- Develop and execute comprehensive marketing and branding strategies to enhance the hotel’s brand image, visibility, and reputation. Oversee marketing campaigns, promotions, and advertising initiatives to attract and retain guests and drive revenue growth.
- Champion a culture of exceptional guest service and hospitality excellence, ensuring that every guest enjoys a memorable and satisfying experience. Monitor guest feedback and reviews, address concerns promptly, and implement improvements to enhance guest satisfaction and loyalty.
- Build and nurture a high-performing team of hospitality professionals, fostering a culture of collaboration, empowerment, and accountability. Provide mentorship, coaching, and professional development opportunities to support employee growth and career advancement.
- Ensure compliance with regulatory requirements, safety standards, and industry best practices to maintain high standards of quality, safety, and guest satisfaction. Implement quality assurance programs and regular audits to uphold excellence in service delivery.
- Developed culture of stability and strong performance to maintain quality and precision.
- Evaluated business performance, class and market trends to create quarterly marketing calendar and increase income opportunities.
January 2019 ‐ Current
Lead Creative Content Writer (Part-Time)
Backup Writer
Responsibilities:
- Develop and execute comprehensive content strategies aligned with brand objectives, target audience demographics, and market trends.
- Oversee the creation of engaging, high-quality content across various platforms, including website, blog, social media, email marketing, and print materials. Produce compelling copy, articles, blog posts, social media updates, and other content assets.
- Lead and mentor a team of content writers, editors, and creatives, fostering a collaborative and innovative environment. Provide guidance, feedback, and training to ensure consistency, quality, and adherence to brand voice and style guidelines.
- Drive brainstorming sessions to generate creative content ideas and concepts that resonate with the target audience. Develop content calendars and schedules to ensure timely delivery and alignment with marketing campaigns and initiatives.
- Implement SEO best practices to optimize content for search engines and improve organic visibility. Conduct keyword research, monitor performance metrics, and refine strategies to enhance content discoverability and ranking.
- Monitor and analyze content performance metrics, including engagement, traffic, and conversions. Utilize data insights to refine content strategies, identify areas for improvement, and maximize ROI.
- Collaborate closely with marketing, design, and product teams to align content initiatives with overall marketing objectives, product launches, and brand messaging. Ensure seamless integration of content across all touchpoints and channels.
- Maintain consistency in brand voice, tone, and messaging across all content assets. Ensure that content reflects brand values, personality, and positioning while resonating with the target audience.
- Stay informed about emerging trends, technologies, and best practices in content marketing, storytelling, and creative writing. Invest in ongoing learning and professional development to enhance skills and expertise in content creation and strategy.
December 2021 ‐ January 2023
Senior E-Commerce Manager
Livingtex
Responsibilities:
- Managing Amazon store in Canada, USA & India with a 73% uplifting of sales & revenue.
- Develop and execute comprehensive e-commerce strategies aligned with business goals and market trends. Identify opportunities for growth, expansion, and optimization of online sales channels.
- Oversee the design, development, and maintenance of e-commerce websites, ensuring a seamless and user-friendly shopping experience. Implement best practices for website optimization, including navigation, usability, performance, and mobile responsiveness.
- Manage the online product catalog, including product selection, pricing, categorization, and inventory management. Collaborate with merchandising and product teams to optimize product listings, descriptions, and imagery to drive sales and conversion.
- Ensure secure and seamless payment processing for online transactions, including credit card payments, digital wallets, and alternative payment methods. Implement security measures to protect customer data and prevent fraud.
- Determined format and features to maximize clarity and ease of navigation for customers.
- Responsible to FBA Shipments and boosting up sales through Amazon.
- Managing local sales from different e-commerce site like: Daraz, Othoba, dotlines etc.
- Facebook Marketplace proved successful working within tight deadlines and a fast-paced environment.
- Managed sales strategies and action plans to consistently attain profitability goals.
- Analyzed sales and inventory data to schedule product promotions.
- Developed and implemented successful social marketing strategy for brands and product collections.
- Stay informed about emerging e-commerce trends, technologies, and best practices. Continuously evaluate and recommend new tools, platforms, and strategies to enhance the e-commerce experience, drive growth, and maintain competitive advantage in the market.
January 2019- November 2021
Senior Human Resources Manager
Darpan Group of Company
Responsibilities:
- Develop and implement HR strategies aligned with organizational goals and objectives. Collaborate with senior management to forecast workforce needs, succession planning, talent acquisition, and retention strategies.
- Oversee the full recruitment lifecycle, from job requisition to onboarding, ensuring the attraction and selection of top talent. Develop sourcing strategies, conduct interviews, negotiate offers, and collaborate with hiring managers to fill positions efficiently.
- Foster a positive work environment by promoting open communication, resolving conflicts, and addressing employee concerns. Implement initiatives to enhance employee morale, motivation, and engagement, such as recognition programs, team-building activities, and feedback mechanisms.
- Design and implement performance management processes, including goal setting, performance appraisals, and feedback mechanisms. Provide guidance to managers on performance improvement plans, career development, and succession planning initiatives.
- Identify training needs and develop learning initiatives to enhance employee skills, competencies, and career growth opportunities. Coordinate training programs, workshops, and seminars to support employee development and organizational goals.
- Manage compensation and benefits programs, ensuring competitiveness, compliance, and alignment with industry standards. Conduct salary benchmarking, analyze compensation data, and recommend adjustments to ensure fair and equitable compensation practices.
- Develop and enforce HR policies, procedures, and compliance standards in alignment with legal requirements and industry regulations. Stay informed about labor laws, employment regulations, and best practices to mitigate risks and ensure compliance.
- Utilize HR metrics and analytics to track key performance indicators (KPIs) related to recruitment, retention, employee engagement, and performance management. Generate reports and insights to inform decision-making and drive continuous improvement.
- Identify high-potential employees and develop succession plans to ensure leadership continuity and talent pipeline development. Provide coaching, mentoring, and career development opportunities to nurture talent and facilitate career progression within the organization.
specialization credentials
University of Minnesota
University of Michigan
Northwestern University
Duke University
University of Pennsylvania
University of Pennsylvania
EDUCATION
2021
Bachelor of Business Administration
Independent University, Bangladesh
Major: General Management
Minor: Human Resource Management
2016
Higher Secondary Certificate
Milestone College
Business Studies
Dhaka Board